Home - StepBeta Professional Services

Partnering for Scale, Success and Social Impact:
The iterative way

About StepBeta

There was a time in the program and product development world when the launches were done in well-defined linear fashion. There used to be an alpha launch, a beta launch and then a final launch. The final launch was meant to be long lasting and stable for a substantial period. The concept is obsolete today. The need to iterate faster and come up with better versions of products or programs is essential for survival today. Having said that, organisations with their products and programs need to be in a perennial state of Beta.

StepBeta was conceptualised with the purpose of helping organisations traverse the journey in a much streamlined and coherent fashion. It helps programs and products with design thinking, action research, communication, impact evaluation and market shaping services to achieve their desired potential. With a team experienced across sectors and segments StepBeta is uniquely positioned to provide strategic, actionable, data-backed insights into leading the organisations/programs towards growth.

Our Services

IMPACT CONSULTING: Impact is the fulcrum around which StepBeta revolves. At the core we intend to help organisations generate higher value with respect to the triple bottom-line. This is done through supporting organisations with improving their operational efficiency, advising companies on implementing sustainable business practices, assisting social enterprises in measuring their impact, or collaborating with governments to design and implement social welfare programs. We adopt a four-step process to effect the same.

DESIGN FOR SCALE: We help organisations design their programs for scale. A journey through the five stages of empathize, define, ideate, prototype and testing are used to arrive at the optimal solution sand options. The designing is done post studying the existing work environment, policy landscape and processes. The next stage is gap identification, target market or beneficiary segment understanding, and then optimal solution options are placed on the table for prototyping and testing.

ACTION RESEARCH: We help organisations lay foundations to strengthen their systems using action-oriented research as base methodology. The focus is on solving real world and dynamic problems using a participative, data oriented, cyclical, practical and iterative approach. The output of the activity is in the form of pilots or incremental systemic changes.

STORYTELLING: The future of engagement lies in the ability of organisations to build powerful narratives and present them creatively using voice, video, and vernacular mediums. We help organisation build and shape narratives, articulate their stories better and serve as a one stop solution for creating communication assets. With a team of visual artists, animators, designers, technology, and social media enthusiasts we are uniquely positioned to deliver stickiness and support as storytelling outcomes.

*Our services also include capacity building, resource mobilisation and Monitoring and Evaluation support.

Projects Delivered

Design and implementation of technology led models for scaling intervention on reduction of malnutrition with a focus on first 1000 days.
Market research to feed decision making for setting up a chain of micro dialysis centers in India.
Designing communication strategy and roadmap for an organization working on wastewater management.
Strategy and use case design for a green financing organization looking to expand sectoral footprint for enhanced impact.
Health Policy and Systems Research for medical equipment management and maintenance (International – Africa, SEARO, Central Asia - EAEU).
Monitoring and evaluations of long-term programs for technical education support to students.

Action research to streamline service delivery for the second largest health insurance scheme run by the Government of India.
Content and training framework design for execution of training on digital and financial literacy across 47 aspirational districts.
Communication process streamlining for an education collective of 16 organizations spread across 11 states in India.
Action-oriented research, PR and communications support for investments in reduction of plastic pollution & circular economy.
Market Access Support for healthcare interventions – Health Economics, Real-World Evidence Research.
Design and delivery of a comprehensive program on rural development through women empowerment.
Livelihood assessment to map opportunities for adolescent girls in rural Rajasthan.

Who We Are

Abhijeet

Abhijeet has been working at the intersection of social impact, technology, and behavior change for the last six years post transitioning from his corporate life of 7 years across automotive, mining, and consulting organizations. Having worked across private and public health domains designing and implementing projects, he has developed the ability to balance strategic and nuts and bolts perspectives. He has advised and worked with multiple number of local and international NGO's and CSR teams on designing their policy, guidelines and operating roadmap. He is a poet at heart who has also studied engineering, management, and public policy. He is also a mentor to multiple startups incubated in IIT Kanpur and T-Hub and helps them with strategy, marketing, scaling up their operations and storytelling

Rupali

Rupali, Biomedical Engineer with a Masters in Public Health (Health Policy, Economics and Finance) diligent at developing and managing projects for multiple stakeholders in public health system. Enriched experience in providing consultation for resource allocation and utilization, health systems strengthening (HSS) and healthcare technology management (HTM) for national and state level health programs for Government of India (MoHFW). Designed policy framework and guidelines for establishment of the Biomedical Engineering Unit for MoH, Government of Gambia (World Bank supported project for infrastructure and capacity building in LICs). Developing project strategies and managing grant funds (India Health Fund, Tata Trusts and Global Fund Initiatives) for long-term projects for science and technology led innovations in infectious diseases.

Kartik Upadhyay

A seasoned communications and stakeholder engagement professional with over 25 years in Public Affairs, Marketing Communications, Corporate Communications and Crisis Preparedness and Communications. Kartik Upadhyay’s specialization is in building brands by using marketing strategies to guide them through their growth phases, while providing predictive counselling to prepare for crisis situations. He has also led investor relations campaigns for initial public offerings (IPOs), which include shareholder and analyst community outreach. He has been associated with leading global communications organisations such as APCO Worldwide as Director, based out of Mumbai. He has led communications campaigns for global brands such as The Rockefeller Foundation, The Bill and Melinda Gates Foundation, Children’s Investment Fund Foundation, McDonald’s, The Responsible Mica Initiative, UK India Business Council among others. As part of corporates, he has served as the head of corporate communications and public relations for large Indian companies such as HCC Ltd, Lavasa Corp, YES Bank and Otis Elevators.

Samridhi Nath

Samridhi Nath is a seasoned Talent Acquisition specialist renowned for her expertise in the dynamic realm of social enterprise. With an illustrious tenure at Arthan, a pioneering social enterprise driving talent acquisition solutions for the social impact sector, Nath has honed her skills to perfection. Her academic background in Development Studies from the prestigious Tata Institute of Social Sciences bolsters her zeal for social impact endeavors. Nath's journey through non-profit organizations underscores her unwavering dedication to effecting meaningful change. Combining her mastery in talent acquisition with an unwavering passion for social impact, Nath emerges as an invaluable asset to organizations seeking a purpose-driven professional. Her commitment to sourcing exceptional talent aligns seamlessly with her enthusiasm for creating a lasting societal difference.

Junesh

Junesh has 17 years of experience in the Livelihood and Micro finance sector. Presently working as a trainer and organizational development consultant. As a trainer he has imparted trainings to more than 5000 urban youth and 3000 rural tribal women on entrepreneurship/employability skills and financial literacy. He has worked with Shram Sarathi, where he was heading overall operations and responsible for expansion of work, team management, planning, training, and designing of financial products specifically for labour and migration dependent families. He has also established two community-based women (SHG based Micro-finance) organisations. He is passionate about microfinance and the opportunities of structuring financial tools to drive livelihood opportunities for rural development.

Chandrika

Chandrika is a development sector professional for the past 22 years, she has a Masters in Clinical Psychology and has grass roots experience in working with children and women, programme design, and implementation with special focus on life skills, health, education and advocacy. She has worked across a range of functions in multiple organisations like Magic Bus, Apnalaya, Sahayog foundation and FMCH. She has experience in content creation and curriculum development for training, life skills and E-learning. She is a writer, a stand-up comedian and passionate about collaboration and creating collective impact.